When you own a small business, you probably don’t have as much money to spend on your advertising. However, a small business often requires more advertising to reach out to your audience and attract customers. Social media provides you with lower cost methods to spread the word about your small business and attract new customers.
Facebook - Signing up for a Facebook account for your business can provide you with an important social media tool for advertising your small business. Use your business logo as your profile photo and begin spreading the word about your business. If you use web content or post on forums, include a link to your Facebook page. Encourage people to “like” your page by advertising giveaways and special deals for Facebook fans only.
Twitter - Giving your website a Twitter account can also provide you with a social media outlet to keep in touch with your customers and spread the word. It can be difficult to gain a following on Twitter. However, if you use your business logo as your profile photo and use the search function to find those who may be interested in your services, you can grow a following. When you find another similar business or group of people who would benefit from your company, follow them. In some cases, people will follow you back. If not, posting to them can help.
Blog - Web content is one of the best ways to advertise your business and drive traffic to your website. Creating a blog for your business provides you with an outlet to grow your small business. Post articles that contain keywords that your customers may search for. Use detailed keywords in the form of a specific phrase rather than a single keyword. When you use a single keyword, you will be competing against more websites. Keep your blog current and post useful information that will benefit your readers. Include sharing links on your blog so your readers can share your posts on social media networks, such as Facebook and Twitter.
YouTube - YouTube is another form of social media that allows you to reach out to potential customers and grow your small business. If your small business offers goods or services you can easily demonstrate, make a video about it. Label your videos with specific keywords that will help customers find your business. Every day, potential customers search the Internet for information. If you can provide that information, you can attract those potential customers to your business.
Link Sharing - Even if you post your own links on other social media networks to drive traffic to your small business website, it can seem overbearing to do it all on your own. However, if you seek out other business owners who have businesses that complement yours, you can propose link sharing. In link sharing, you post links to the other website and they will post links back to yours. You both benefit from the links. You may also want to join a link sharing website that helps match up businesses for link sharing.
Social media provides you with a wide array of options, each of which won’t hurt your advertising budget. With the number of people who seek information online, building your online presence provides you with an advantage in finding new customers. As long as you create content that ranks well on search engines, you will find your customer base will grow. As you gain a following on social media sites, such as Facebook, Twitter, your blog and YouTube, more people will share links to your content and even more people will find you.
If you already have a website then the next step would be to look into using social media to advertise your business. If you don’t have a website, it is time to start making an investment that will take you to the next level, either way give us a call, here at Buciotek we can help you promote your business.